Fanatics
Last Fans Standing Win It All
As the motion designer on the Fanatics NFL Survivor Pool campaign, I was responsible for transforming static creative assets into engaging motion graphics. Working closely with the existing brand visuals, I designed dynamic paid social, CRM, and graphic element placements that brought the game mechanics and excitement of the Survivor Pool to life. My focus was on building visually compelling storytelling that could quickly capture attention, highlight the free-to-play nature of the game, and communicate the urgency of joining before kickoff on September 8th.The animations were developed to drive new users to download the Fanatics App and participate in the NFL Survivor Pool. By emphasizing key mechanics, such as picking one NFL team each week, surviving to advance, and competing for a growing prize pool starting at $1 million, I created motion graphics that inspired fans to engage and join the competition. These executions were designed to stand out in crowded paid media environments while staying true to Fanatics’ brand identity and overall campaign goals.
Role: Motion Designer
Brand Design Team: Amanda Castroverde (Senior Brand Marketing Manager), Audrey Huber (Senior Director, Brand), Roy Handy (Brand Designer)
Year: 2025